Investing in a rebel alliance
Investing in a rebel alliance
Mozilla was born to challenge a tech monopoly — and we succeeded not by becoming a significant player in the browser market, but by building an ecosystem that made openness thrive. Today, as AI reshapes the web and our relationship to technology, and concentrates power even faster, we’re using the same strategy in new ways.
This is a story about how we invest — not just with dollars, but with our convictions, rooted in the Mozilla Manifesto.
INVESTING TO TIP THE SCALES
We know the stakes: a handful of big companies now dominate the full AI stack. That concentration is dangerous: it narrows who gets to build, who benefits, and who decides what technology becomes.
We’re focusing our ~$1.4B in reserves, our brand and our people power at shifting this balance.
Our investment theory starts with a simple belief: a growing movement of mission driven tech companies and nonprofits can be a counterforce to the big players, creating a world of technology that is more diverse, creative and useful to people everywhere.
Who is part of the alliance? Open source developers. Responsible tech startups. Public‑interest technologists. Anyone building AI that gives users agency, choice, and trust. Mozilla is one of these players. And, it is also an investor who is making bets on its peers.
As the existing organizations in our portfolio continue to advance trustworthy AI, we have also set up a number of new Mozilla organizations aimed at creating alternatives in the AI era. We’ve also invested in over 50 companies advancing responsible technology and dozens of public interest technologies and nonprofits — all of whom are aimed at tipping the scales.
This philosophy of ‘invest in the rebel alliance’ is at the heart of who Mozilla is today — and how we think we can drive change.
LEVERAGING OUR ASSETS
Mozilla has something rare in tech today: the ability to make long‑term bets without surrendering our values. We are independent. We are global. And we have meaningful resources to invest.
We have a powerful mix of financial and non-financial assets:
FINANCIAL STRENGTH
1.4b
in reserves (and no debt)
$620M
in asset growth since 2020
$658.5M
in Firefox related income (2024)
$125M
invested in philanthropic programs since 2020
50+
equity holdings in responsible tech companies
REACH AND COMMUNITY
~200M
monthly Firefox users
~20M
monthly Thunderbird users
Tens of thousands
of donors supporting Mozilla’s mission worldwide
Participants from
79
countries at Mozilla Festival
Of course, big tech has bigger assets. But that doesn't mean we can't challenge them. Our assets are aimed at helping a whole ecosystem grow — and at creating an alliance that can transform tech.
HOW WE'RE INVESTING
In 2026, Mozilla will continue to invest and leverage our assets to help tip the balance of AI toward openness, agency and trust. We anticipate $~650M in expenditure across the portfolio to run our core businesses, generate revenue, drive mission impact, and grow new opportunities in 2026:
Approximately 80% of expenditure on core products:
- Continued, substantial investment in core products like Firefox and Thunderbird.
Approximately 20% expanding into trustworthy, open source AI:
- Pushing the envelope on products and features that offer people access to AI in ways they can trust, giving them real agency and choice.
- Investments in startups and tools that will make open easier than closed, helping developers find open source AI alternatives to renting from platforms.
- Grants, fellowships and community programs aimed at rebuilding the future of technology with communities and people at the center.
INVESTING A DOUBLE BOTTOM LINE
All of this investment is guided by 25 years of experience using a double bottom line. We know that we can shift the tech industry in a different direction if we pay attention to both mission and money.
We have updated and published the double bottom line framework we’re using to make all decisions — and track progress — related to our current investment strategy.
MISSION
In the world - People have easy access to AI that is
open and puts humanity first.
At Mozilla - All products offer genuine choice, useful,
trustworthy AI or ‘no AI at all’.
MONEY
In the world - More and more responsible tech companies
succeed in the market.
At Mozilla - Our revenue sources diversify, showing responsible
tech can win in the market.
Every organization in Mozilla’s core portfolio plans, builds, and measures success against this double bottom line. And, we use this framework — alongside the Mozilla Manifesto — when investing in others.
Our hope is that this approach will catch on. If it does, it can tip the scales, creating space for smaller players, for startups and public interest technologists and for all of us to put technology on a different track. We know from history that it’s possible, if we do it together.
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The Mozilla Foundation has always been dedicated to cutting-edge research, thinking and advocacy aimed at protecting the enormous value of the internet as a public resource available to all, even as technology evolves. Mozilla Foundation also owns and controls a family of social purpose businesses that focus on a double bottom line, building products that reflect the Foundation’s vision of what the internet could be while also being financially successful and generating funds that flow back to the Foundation to serve its nonprofit purposes.
Below you’ll find links to Mozilla’s Foundation’s Form 990 tax filing and our audited financials which provided a consolidated view across our portfolio.
2024 Audited Financial Statement
Download report2024 Form 990
Download report